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By Teresa Kennedy

Teresa Kennedy, a seasoned real estate professional since 2005, has built a reputation for excellence by leveraging her extensive sales and marketing expertise, honed from a dynamic career that transitioned from acting and modeling to real estate.

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You’ve listed your home, and the first offer that lands in your inbox makes your heart sink because it’s thousands below your asking price. Maybe it’s from an investor who wants to flip your property or rent it out. Either way, it feels discouraging.

Before you reject the offer outright, pause for a moment. Not every lowball offer is a waste of time. Some can lead to a deal that’s faster, smoother, and even more profitable once you run the numbers.

Here’s what you need to know before walking away.

Why is this happening in the market? In early 2025, investors accounted for nearly27% of all U.S. home purchases, the highest level in years. That means more than one in four homes sold this year went to someone buying for profit, not to live in it.

Investor offers are becoming increasingly common, especially as housing inventory remains tight and cash buyers look for opportunities.

However, not all of these deals work in the seller’s favor. One real case involved a 78-year-old man in Atlanta who signed a contract to sell his home for $97,000, about half of what it would later appraise for.

That’s an extreme example, but it’s a reminder: investor offers aren’t automatically good or bad. The key is how you handle them.

1. Evaluate the offer, not the emotion. It’s natural to feel offended when a buyer comes in far below your asking price, but resist the urge to take it personally. Investors buy based on math, not feelings.

Before rejecting an offer, ask your agent these questions:

● Is it an all-cash offer?
● Are there contingencies or inspection periods?
● How quickly can they close?

A lower offer that’s cash and hassle-free might actually make more sense than a higher one that’s tied up in financing and delays. Step back, take emotion out of it, and focus on what the offer really represents.

2. Run the math on your net. When it comes to offers, what really matters isn’t the list price but what you walk away with at closing. That’s your net proceeds, and it tells you how good or bad an offer really is.

That’s why having your agent prepare a seller’s net sheet is so valuable. It’s a one-page estimate that lays out your real costs and what you stand to gain, including, but not limited to the following:

● Remaining mortgage balance
● Repairs or credits
● Closing costs
● Carrying expenses like utilities or insurance

Sometimes, a cash offer that’s $15,000 lower can still leave you ahead once you factor in what you’d save on mortgage payments, property taxes, and weeks (or months) of showings.

“A low price doesn’t always mean a low payoff. It’s all about what you walk away with. ”

Seeing the math clearly helps you make a confident, informed decision, and not an emotional one.

3. When should you consider an investor offer? Investor offers can catch sellers off guard, especially when they come in below market value. But instead of rejecting them outright, it’s often smarter to counter, even slightly. That small move can reveal whether you’re dealing with a serious buyer or just someone fishing for a discount.

If the investor comes back with better terms or adjusts quickly, you’ve got someone worth negotiating with. If they disappear, you just saved yourself time and frustration. Just keep in mind that a counter isn’t a commitment; it’s a way to gather information and stay in control of the deal.

Remember, negotiation isn’t conflict – it’s a strategy. And in some cases, investor offers can create smoother, faster sales if the timing and terms align with your goals.

A “lowball” investor offer doesn’t automatically mean a bad deal. Sometimes it’s the quickest route to a clean, cash sale that frees you from carrying costs and uncertainty. Other times, it’s simply not worth your time. The goal is to analyze the details, calculate your net, and negotiate strategically, not emotionally.

If you’ve received an investor offer and aren’t sure whether to take it or walk away, feel free to reach out to me for a free, no-pressure consultation. I’ll help you review the numbers, understand your options, and choose the path that makes the most sense for you.

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